Golf Club Management 2017: Best Golf Course Management Strategies
Operating a country club or golf club is a challenging task more than ever, and the solution is actually hiring a golf course management company. There is a huge impact on a club board or club owner’s decision to retain a golf club management company to the success of the club. There is an increasing number of golf courses hiring third party golf course management. It makes sense hiring a golf course management company in order to lower the expenses and gain higher profits than the fees of management. It frees you from the stress and hassle of tedious and complicated golf course management.
There are programs and strategies implemented by golf course management companies to increase membership sales, increase member spending and improve membership retention. The golf club management’s reputation helps in attracting members. National golf club marketing programs are implemented by national golf club management companies so golfers are attracted to reciprocal club programs and semi-private clubs to have higher usage of private golf clubs, which results in higher guest fees and spending. Through national purchasing programs for supplies, equipment, insurance and other needed services, golf club management companies can decrease expenses. As a club owner, you need to determine whether the golf club management company programs passes the savings on your club or not. Basing on the hiring and recruitment of an experienced golf club membership director, golf course management companies have the ability to recruit trained and qualified employees that a golf club would not be able to hire, resulting in increased efficiency and effectiveness of operations, enhanced customer experience and improved membership sales.
When hiring the services of a golf course management company, it is important to study the fees and costs for evaluation of total cost. The different expenses may include marketing program costs, corporate or centralized expenses, and costs reimbursements like travel costs, employee relocation and marketing costs. If you are considering to retain your current golf club management company, and the golf club management agreement charges you for these types of costs, you need to get cost estimates from the golf club management company. Researching about the golf club management company is important to ensure that their strategies are compatible with your golf club’s membership admission policies, positioning, non-member usage policies and governance. There should also be clear terms indicated whether a golf club management company takes the responsibility to market your golf club’s memberships. If the golf club management company is indeed responsible for golf club membership marketing, the management company and the golf club must separately consider if the joining or initiation fees must be included in the gross revenue or a commission basis upon negotiation.Clubs Tips for The Average Joe