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The Benefits of Integrating Your Cloud Business Apps For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you run an ecommerce business, you probably use different software solutions to handle different aspects of the business. For example, you may use Shopify as your ecommerce software, QuickBooks for accounting, and a Salesforce CRM to manage leads and prospects. Maybe you also use NetSuite for its robust back-office functionality. However, if these systems are not connected, it can be difficult to keep track of such things as orders, stock, shipping, etc. The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems: Customer satisfaction
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When you integrate your apps, you’re able to centralize your accounting, order management, sales and other processes, and thereby provide your employees with a single place where they can view customer information. When all of your departments or employees have access to the same customer information, it becomes easier to respond to customer inquiries. Your salespeople will have the ability to sport cross-selling and up-selling opportunities, and they can also keep track of pending service issues, customer orders and invoices.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamlining business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors. When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. With integrated systems, many time-sapping tasks are taken care of, which frees up time for employees to concentrate on the more important tasks. Accelerated growth With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And because you’re able to provide good customer service, you can scale your business operations without compromising customer experience.